Abstract

This study mapped the kinnow value chains in Punjab and assessed value addition and the economic performance of identified value chain actors. Value Chain-II showed the highest marketing efficiency in Punjab (2.95), followed by Value Chain-V (2.47) and Value Chain-VI (1.15). In contrast, overall marketing efficiency for kinnow sales in distant markets was 0.49 and 0.37 in Value Chain-VII and Value Chain-VIII, respectively. The value added was found highest (152.52 per cent) by roadside retailer cum processor in Value Chain III when sale destinations were within Punjab, while in the distant market of Bangalore, PHC added the highest value of 192.68 per cent in Value Chain VIII. Hence, the government should promote direct marketing models for kinnow marketing to reduce reliance on intermediaries. In addition, it is imperative to build enough processing (juice) facilities in the kinnow growing region to give growers stable and higher prices. Affordable transportation facilities should be provided to the farmers to take the produce to the distant markets. The government should regulate transport agencies by capping exorbitant transporter charges.

Keywords

Kinnow, marketing efficiency, value addition, value chain.

JEL Codes
M31, Q13, Q18.

Description

Indian Journal of Economics and Development

https://doi.org/10.35716/IJED-26446

Impact Factor: 0.1 (June 2026)
NAAS Score: 6.20 (2026)
Indexed in Scopus (Since 2019)
UGC Approved