Covid-19 Pandemic: Concerns, Impact and Continuity Strategies for Small Businesses in India


Published On: 2021-09-16 11:06:09

Price: ₹ 500



Author: Vinay Chauhan and Avantika Bakshi

Author Address: Professor and Research Scholar, The Business School, University of Jammu, New Campus, Baba Saheb Ambedkar Road, Jammu-180 006 (J&K)

Keywords: Covid-19, emerging economies, pandemic preparedness strategies, small and medium businesses

JEL Codes: L00, L60, M10, O50


Abstract

History is a testament that small businesses are most affected by the global economic fallouts, be it the great depression (2008) or Covid-19. The paper aimed to address the concerns and impact of the prevailing Covid-19 Pandemic on small businesses, globally and nationally. Secondary data from repositories of international repute along with causal chain analysis was used for the purpose. Findings showed that new-found challenges occurred on the demand and supply fronts in India. urbing the various C immediate and peripheral consequences required long-term planning and holistic support mechanisms. Suggestive strategies using the stakeholder approach are presented at the firm, industry, and environmental level to ensure small business continuity and future preparedness.





Description

Indian Journal of Economics and Development
Volume 17 No. 3, 2021, 681-692

DOI: https://doi.org/10.35716/IJED/20149
Indexed in Clarivate Analytics (ESCI) of WoS
Scopus: Title Accepted
NAAS Score: 5.15