Economics of Production and Marketing of Milk in Rajasthan: 23350
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https://doi.org/10.35716/IJED-23352
Author: Disha Gehlot, Sheela Kharkwal, B.K. Bhinchhar and R. K. Gurjar
Author Address: Dr. Sheela Kharkwal, Department of Agricultural Economics, Sri Karan Narendra College of Agriculture, Sri Karan Narendra Agriculture University, Jobner-303329 (Rajasthan)
Abstract
The study aimed to analyse the costs and returns associated with milk
production and marketing in the Jaipur district of Rajasthan. A sample of 80
dairy farmers, representing different herd-size categories, was selected from
four villages in the district. The data collected were analysed using the
Capital Recovery Cost (CRC) method and marketing efficiency measures. Farmers
were found to be using one of three marketing channels: Channel I
(Producer–Consumer), adopted by 28.75 per cent of farmers; Channel II (Producer?Milk
Vendor?Consumer), chosen by 23.75 per cent; and Channel III (Producer?Collection
Centre?Cooperative Milk Plant?Consumer), followed by 47.50 per cent. The
average daily milk yield from Standard Animal Units (SAUs) was estimated at
8.00 l per SAU per household (HH). The cost and returns of milk production per
SAU were ?264.69 and ?389.61, respectively, resulting in overall proceeds of
?1.47 per rupee invested. Marketing costs were highest in Channel-III (?8.89 per l), followed by Channel-II (?5.95 per l) and Channel-I (?4.01 per l). The marketing
margins were ?3.18 per l in Channel-II and ?4.97 per l in Channel-III. Among
the three channels, marketing efficiency was highest in Channel-I (11.48 per
cent), followed by Channel-II (5.30 per cent) and Channel-III (3.77 per cent).
Keywords: Costs and returns, efficiency, marketing
channels, milk production, standard animal units.
JEL Codes: B40, C02, D13, Q13.
Description
Indian Journal of Economics and Development
https://doi.org/10.35716/IJED-23352
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Indexed in Scopus (SJR = 0.15)