Market Structure, Intermediary Margins, and Farmer Share in Henna Marketing in Rajasthan: 25113
Price: ₹ 1000
https://doi.org/10.35716/IJED-25113
Author: Shivraj Kumawat and Sheela Kharkwal
Author Address: Sri Karan Narendra Agriculture University, Jobner-Jaipur-303329 (Rajasthan)
Abstract
Henna is a commercially important crop in
Rajasthan, supporting livelihoods in arid regions, yet farmers often receive
limited returns due to complex marketing chains and intermediary involvement.
This study analysed marketing patterns in Pali district using data from 60
farmers and 20 intermediaries collected through structured interviews in
2022–23. Marketing costs, margins, and price spreads were evaluated across
three channels: Farmer ? Processor ? Retailer ? Consumer; Farmer ? Mandi ?
Processor ? Wholesaler ? Retailer ? Consumer; and Farmer ? Village Trader ?
Mandi ? Processor ? Retailer ? Consumer. Results showed that processors bore
the highest costs, retailers earned the largest margins, and farmers’ share of
the consumer price ranged from 44.95–51.68 per cent, highlighting the influence
of intermediaries on profitability. Integrating Sojat Krishi Upaj Mandi with
e-NAM could enable farmers to access buyers directly, potentially improving
price realization and reducing intermediary-related costs.
Keywords: Henna, intermediaries, marketing channels,
price spread, producer’s share.
JEL Codes: C81, Q12, Q13
Description
Indian Journal of Economics and Development
https://doi.org/10.35716/IJED-25113
Impact Factor: 0.2 (2025)
NAAS Score: 6.30 (2025)
Indexed in Scopus (SJR = 0.15)