Production and Marketing Efficiency of Ghritkumari Cultivation in Rajasthan


Published On: 2021-12-24 15:43:25

Price: ₹ 500



Author: R. Rathore and A. Mathur

Author Address: Research Scholar, Agri-Business Management and Assistant Professor, Institute of Agri-Business Management, SKRAU, Bikaner-334006 (Rajasthan)

Keywords: Cost and price, marketing channel, marketing channel efficiency, medicinal plant

JEL Codes: Q13, Q16, Q18


Abstract

The present study was conducted in the Churu district of Rajasthan. Total eighty farmers were selected randomly from two tehsils and four villages from each tehsil. The cost of cultivation per hectare increased during the first year and decreased in the second year and onwards. Net return was lower during the first year and increased during the second year onwards of Ghritkumari cultivation. It was found that the marketing efficiency of Channel-I was (2.66), followed by Channel-II (1.01) and Channel-III (0.60). The study suggested establishing a regulated market and emphasizing the marketing of Ghritkumari crop through the direct channel (Producer ? Processing unit).


Description

Indian Journal of Economics and Development
Volume 17 No. 4, 2021, 903-909

DOI: https://doi.org/10.35716/IJED/20129
NAAS Score: 5.15
Indexed in Clarivate Analytics (ESCI) of WoS
Indexed in Scopus
UGC Approved