Production and Marketing Efficiency of Ghritkumari Cultivation in Rajasthan
Price: ₹ 500
Author: R. Rathore and A. Mathur
Author Address: Research Scholar, Agri-Business Management and Assistant Professor, Institute of Agri-Business Management, SKRAU, Bikaner-334006 (Rajasthan)
Keywords: Cost and price, marketing channel, marketing channel efficiency, medicinal plant
JEL Codes: Q13, Q16, Q18
Abstract
The present study was conducted in the Churu
district of Rajasthan. Total eighty farmers were selected randomly from two
tehsils and four villages from each tehsil. The cost of cultivation per hectare
increased during the first year and decreased in the second year and onwards.
Net return was lower during the first year and increased during the second year
onwards of Ghritkumari cultivation. It was found that the marketing efficiency
of Channel-I was (2.66), followed by Channel-II (1.01) and Channel-III (0.60).
The study suggested establishing a regulated market and emphasizing the
marketing of Ghritkumari crop through the direct channel (Producer ? Processing
unit).
Description
Indian Journal of Economics and Development
Volume 17 No. 4, 2021, 903-909
DOI: https://doi.org/10.35716/IJED/20129
NAAS Score: 5.15
Indexed in Clarivate Analytics (ESCI) of WoS
Indexed in Scopus
UGC Approved