Value Chain Analysis of Kinnow in Southwestern and Sub-Mountainous Zones of Punjab
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Author: Neha Manhas and Viney Kumar Sharma
Author Address: Research Scholar and Professor (Economics), Department of Economics and Sociology Punjab Agricultural University, Ludhiana-141004 (Punjab)
Keywords: Kinnow growers, marketing channels, marketing efficiency, price spread.
JEL Codes: Q12, Q13.
Abstract
The study was undertaken to examine the value chains for kinnow in Punjab during 2020-21 and suggest policy implications for the improvement of the marketing efficiency of kinnow. The results showed that the producer share in the consumer's rupee was 34.6 per cent in Producer?Pre-harvest Contractor?Wholesaler?Retailer?Consumer (VC-I). In contrast, Producer?Consumer (VC- IV) was 93.2 per cent in Punjab. Value-added products of kinnow, that is, kinnow juice and concentrate, were found in the Producer?Processor?Distributor?Consumer (VC-V). Major marketing related problems faced by kinnow growers were price fluctuations, perishability, etc. It was suggested that there is a need for better market facilities, transport incentives, and the establishment of more processing units to realize remunerative prices for their kinnow produce in Punjab.
Description
Indian J Econ Dev, 2024, 20(1), 122-128
https://doi.org/10.35716/IJED-23350