Supply Chain Analysis of Organic Farm Produce in Punjab
Price: ₹ 500
Author: Chetan Singh Jasrotia, Arjinder Kaur, P. Kataria and Shaikh Mohd Mouzam
Author Address: Department of Economics and Sociology, Punjab Agricultural University, Ludhiana-141004 (Punjab)
Keywords: Marketing efficiency, organic farming, price spread.
JEL Codes: Q10, Q12, Q13.
Abstract
The study delved into the financial and marketing dynamics of cultivation and supply chains of organic produce in Punjab. It examined key aspects of 60 organic farmers across different farm sizes. Analysis of three organic wheat supply chains revealed varied price spreads, with SC-II (Producer ? Wholesaler ? Retailer ? Consumer) being the widest. Similar patterns were observed in organic pulses, oil, turmeric powder, and jaggery markets. SC-III (Producer ? Retailer ? Consumer) in organic pulses stands out for its direct and cost-effective approach. Challenges included procedural formalities and time involvement in the certification process, pest attacks and low yields in production. At the same time, awareness gaps and a lack of a proper market platform were critical issues in marketing. Addressing these challenges was crucial for strengthening the marketing of organic produce.
Description
Indian J Econ Dev, 2024, 20(2), 209-220
https://doi.org/10.35716/IJED-23541